7 easy steps to video marketing with Push Start Marketing
When we talk to clients about content for a new website or content for social media, we always encourage them to think about videos. I’ve...
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Hilary Nightingale
Feb 1, 20201 min read
* Hot off the Press * Garth Gazette is published
Push Start Marketing write, lay out, and coordinate the printing and delivery of this much loved town council magazine for the town of...
Hilary Nightingale
Jan 22, 20203 min read
How to use video marketing to get your point across
Let’s assume you already know that video is one the most popular types of online marketing content. Use your video marketing on your...
Lucy Lavers
Dec 20, 20194 min read
The 20 Ps of a comprehensive marketing strategy. The 20 prompts I use to help client’s get to grips
When I did my degree in the late 90’s there were 4 Ps of marketing; price, product, place and promotion, otherwise known as the...
Lucy Lavers
Dec 20, 20194 min read
The 20 Ps of a comprehensive marketing strategy. The 20 prompts I use to help client’s get to grips
Following on from how the Marketing Rule of 7 has evolved, in our last blog, we explain how Push Start Marketing adds to the 'Marketing Mix'
Hilary Nightingale
Dec 12, 20192 min read
How social media destroyed the Marketing Rule of 7
The Marketing Rule of 7 came about in the 1930’s and was widely used by the film making industry. It is thought to be one of the oldest...
Hilary Nightingale
Dec 5, 20191 min read
* Hot off the Press * Castle Minibus in the Lancashire Association of School Business Manager's
Gosh that's a long title! But the LASBM are an association that boasts hundreds of school members in the Lancashire area. If you were a...
Hilary Nightingale
Nov 19, 20191 min read
* Hot off the press * Independent Schools Magazine features our editorial for Castle Minibus
We have been fostering a relationship with the national industry press for Castle Minibus ever since we met the company in 2016. We now...
Hilary Nightingale
Nov 13, 20193 min read
8 reasons you don’t go networking and 1 reason why you should
Whether you’re new to business or long in the tooth, networking has been around longer than you, and it’s been proven more times than we...
Hilary Nightingale
Oct 10, 20194 min read
Six quick business book recommendations that really helped
In honour of the upcoming Booker Prize, the accolade awarded to the best novel of the year, we have collated our own list of books worthy...
Hilary Nightingale
Oct 3, 20192 min read
How does employee advocacy work?
It is extremely useful to have an agreement in place with your staff that they react to, comment on and share company social media posts.
Hilary Nightingale
Sep 10, 20191 min read
* Hot off the Press * Yet more Castle Minibuses! The independent school sector...
Positioning Castle minibus as the expert in the industry for school transport... In the same week, we had coverage in the top magazines...
Hilary Nightingale
Sep 10, 20191 min read
* Hot of The Press * Building relationships with industry press for Castle Minibus
Our minibus compliance and leasing specialist client has a very nicely placed advert in the official magazine for the Institute of School...
Hilary Nightingale
Sep 10, 20192 min read
Reporting on social media effectiveness – A handy template
There’s no point in ‘doing social’ if you don’t keep an eye on how effective it is. In our previous blog, ‘Social Media Strategy’ we...
Hilary Nightingale
Aug 27, 20193 min read
Social Media 121: 7 posts that waste your business’ time
There is an awful lot of stuff out there on social that noone wants to see, and here’s Hilary’s run-down of the top seven crappiest...
Lucy Lavers
Aug 16, 20194 min read
Six ways Google Analytics can tell you how effective your entire marketing strategy is
Recently we compared the performance of a client’s website, over the 3+ years that we’ve been working with them, to give insight on...
Hilary Nightingale
Aug 6, 20194 min read
12 things to include in your Social Media Policy
First up, there’s two distinct sections to a social media policy… How to use social media FOR work, and How to use it (or not as the case...
Lucy Lavers
Jul 23, 20194 min read
Should I apologise for going on holiday (more than the average person)
When I came to write this, I thought I would do a quick Google search on apologising for going on holiday to see if anyone else felt the...
Hilary Nightingale
Jul 10, 20193 min read
Website design for easy navigation - A case study on Castle Minibus
Ensuring your website is easy to use increases conversion through more engaged visitors.
Hilary Nightingale
Jul 3, 20192 min read
Social media 121: Four steps to add the Mailchimp app to your Facebook page
Want to attract more customers to your mailing list? Well you’ve come to the right place. Here's how to use Facebook to attract new sign
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