Let’s assume you already know that video is one the most popular types of online marketing content. Use your video marketing on your...

The Marketing Rule of 7 came about in the 1930’s and was widely used by the film making industry. It is thought to be one of the oldest...

There’s no point in ‘doing social’ if you don’t keep an eye on how effective it is. In our previous blog, ‘Social Media Strategy’ we...

There is an awful lot of stuff out there on social that noone wants to see, and here’s Hilary’s run-down of the top seven crappiest...

Want to attract more customers to your mailing list? Well you’ve come to the right place. Here's how to use Facebook to attract new sign

A case study on how effective a strong social media strategy has worked for Castle Minibus Ltd. The initial social media proposal: Social...

This blog is not intended to be a comprehensive how-to on creating Facebook advertising campaigns, but a guide to the strategy behind...

This is the difference between writing for lead generation and writing for added value. Technically, content writing should be generating...

It may sound like a trivial issue but using emojis in social media can change your audience’s view of your business. Emojis are great...

Spoiler Alert: It’s super easy. Want to attract more customers to your mailing list? Well you’ve come to the right place. By the end of...

Facebook is one of those social media platforms where images work really well. If you have an image-based business, or you have a...

Let’s talk about strategy and social media. Strategy, as everybody knows is important in business, but what most people do when it comes...

Do you write a regular blog for your website or LinkedIn profile? Are you making it work as hard for you as you can? If you’ve put hours...

Did you know there’s more to Facebook advertising than boosting a post? Following on from my last Social Media 121 series blog, where...

My social media 121 clients often ask if Facebook advertising is really worth it. My response is simple, Facebook is a free marketing...

I'll bet my bottom dollar that you’ve started to receive emails from people you didn’t even know you knew, all asking you to update your...

If you use Mailchimp to email your contacts, you will be thinking about how to ensure they are ‘opted in’ and you are compliant, particularl

LinkedIn is known as the most business oriented of all the social media platforms, so when social is meant to be about engaging with your...

Continuing the Social Media 121 series this week, it’s all about hashtags. Many clients that come in for personal support with their...

Continuing the theme of back to basics for start-ups and SME’s, setting up a Facebook page is a common Social Media 121 topic. A Facebook...