The Marketing Rule of 7 came about in the 1930’s and was widely used by the film making industry. It is thought to be one of the oldest...

This is the difference between writing for lead generation and writing for added value. Technically, content writing should be generating...

Let’s talk about strategy and social media. Strategy, as everybody knows is important in business, but what most people do when it comes...

Consultation, ‘the action or process of formally discussing’ is what we now do with all our potential new clients who ring me because...