Our client, Daybreak who run dementia day clubs across Oxfordshire asked us to help them launch a new Christmas appeal. We came up with 'Pay for a Day'.
It costs £20 a day to run the club for the number of members they currently have, so a single donation will help 'pay for a day' at one of the three clubs.
Push Start Marketing also designed the poster, wrote the copy and came up with the theme of smiles.
We then took quotes for and arranged a videographer to visit one of the clubs to put a short film together for use on the website and social media.
The first of the local publications to pick up the appeal was Kidlington Voice, who featured the poster on their online website page, Poster Parade. We expect to see more local publications featuring this poster soon.