How social media destroyed the Marketing Rule of 7
The Marketing Rule of 7 came about in the 1930’s and was widely used by the film making industry. It is thought to be one of the oldest...
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Hilary Nightingale
Sep 10, 20192 min read
Reporting on social media effectiveness – A handy template
There’s no point in ‘doing social’ if you don’t keep an eye on how effective it is. In our previous blog, ‘Social Media Strategy’ we...
Hilary Nightingale
Aug 27, 20193 min read
Social Media 121: 7 posts that waste your business’ time
There is an awful lot of stuff out there on social that noone wants to see, and here’s Hilary’s run-down of the top seven crappiest...
Hilary Nightingale
Aug 6, 20194 min read
12 things to include in your Social Media Policy
First up, there’s two distinct sections to a social media policy… How to use social media FOR work, and How to use it (or not as the case...
Hilary Nightingale
May 20, 20193 min read
The effectiveness of social media strategy
A case study on how effective a strong social media strategy has worked for Castle Minibus Ltd. The initial social media proposal: Social...
Hilary Nightingale
Mar 25, 20193 min read
Buyer personas for Facebook ad campaigns
This blog is not intended to be a comprehensive how-to on creating Facebook advertising campaigns, but a guide to the strategy behind...
Hilary Nightingale
Mar 11, 20193 min read
Copy vs content – what are you on about?
This is the difference between writing for lead generation and writing for added value. Technically, content writing should be generating...
Nikita Thorne
Feb 19, 20193 min read
Social Media 121: Emojis – Are they appropriate for your business’ social media?
It may sound like a trivial issue but using emojis in social media can change your audience’s view of your business. Emojis are great...
Nikita Thorne
Jan 21, 20192 min read
Social Media 121 Series: 3 Hootsuite tips you may not know about
I’ll start with a confession, my name’s Nikita and I’m new to Hootsuite! Although it is simple to use there are a few things that aren’t...
Nikita Thorne
Jan 7, 20192 min read
Social Media 121 series: 5 steps to add MailChimp to your Facebook page
Spoiler Alert: It’s super easy. Want to attract more customers to your mailing list? Well you’ve come to the right place. By the end of...
Hilary Nightingale
Dec 18, 20182 min read
Social Media 121 Series: How to optimise images for Facebook posts
Facebook is one of those social media platforms where images work really well. If you have an image-based business, or you have a...
Hilary Nightingale
Dec 12, 20181 min read
* Hot off the press * Daybreak's Christmas appeal in the Leys News
The Christmas appeal to raise funds for our client's day clubs is making an apearance in the local press. Push Start commissioned...
Lucy Lavers
Nov 28, 20183 min read
Social media strategy
Let’s talk about strategy and social media. Strategy, as everybody knows is important in business, but what most people do when it comes...
Hilary Nightingale
Nov 12, 20183 min read
Social Media 121 series: How to blog for social media content
Do you write a regular blog for your website or LinkedIn profile? Are you making it work as hard for you as you can? If you’ve put hours...
Hilary Nightingale
Jul 31, 20184 min read
Social media 121 series: Facebook advertising objectives explained – what do you want out of it?
Did you know there’s more to Facebook advertising than boosting a post? Following on from my last Social Media 121 series blog, where...
Hilary Nightingale
Jul 3, 20182 min read
Social media 121 series: Facebook advertising – 7 tips for a successful campaign
My social media 121 clients often ask if Facebook advertising is really worth it. My response is simple, Facebook is a free marketing...
Hilary Nightingale
May 16, 20182 min read
Ask Push Start Marketing to sort out your GDPR and emails
I'll bet my bottom dollar that you’ve started to receive emails from people you didn’t even know you knew, all asking you to update your...
Hilary Nightingale
Apr 24, 20187 min read
Social media 121 series: GDPR and Mailchimp lists – Mailchimp just made this WAY easier!
If you use Mailchimp to email your contacts, you will be thinking about how to ensure they are ‘opted in’ and you are compliant, particularl
Hilary Nightingale
Feb 5, 20183 min read
Social media 121 series: How to hashtag – What are they, when do you use them, and why on earth use
Continuing the Social Media 121 series this week, it’s all about hashtags. Many clients that come in for personal support with their...
Hilary Nightingale
Jan 26, 20184 min read
Social media 121 series: How to set up a Facebook page
Continuing the theme of back to basics for start-ups and SME’s, setting up a Facebook page is a common Social Media 121 topic. A Facebook...
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